Hasbro’s classic murder mystery game, Clue, reimagined for the social media age. To celebrate the launch of its latest edition, this 4-week-long Instagram murder mystery is a collection of video, audio, and visual clues that lets fans theorize in real-time about who, what, and where the infamous Mr. Boddy was murdered.
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social CAMPAIGN
Agency: The Martin Agency
ECD: Alberto Orte
Creative: Caroline Ekrem, Julia Melograna, Sydney Aloe, Kelsey Whipple, Karly Brooks, Raiven Delisle
Design: Jenni Renas, Robyn Makinson, Bruno Cintra, Rique Santiago,
Client: Hasbro, Inc.
Production Co: Sauvage.tv