Royal Caribbean became the first to launch a cruise ship on the Metaseas! While the real-live ship was being built in Turku, Finland, anyone could board a to-scale version in Fortnite.
Fortnite’s Prop Hunt mode let players both explore and literally ‘be a part of the ship,’ by disguising themselves into anything from beach chairs to rubber duckies in an epic game of Hide’N’Sea.
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Agency: The Martin Agency
Creatives: Julia Melograna, Page Jensen-Slattengren
ECD: Jerry Hoak
Producer: Chris Gsell
Production Co: SuperAwesome